Bring you to a level you did not think you could reach

mkt4Q is not just your market research agency – it is your long term partner for 360° consumer insights which will follow you all the way through understanding your consumer and boosting your product or service.

For over a decade mkt4Q has been working in the field of research gaining know-hows and figuring out know-whys. Always accepting challenges launched by our clients we use our in-depth knowledge of both qualitative and quantitative fields of research and broad expertise in statistics for developing integrated ad hoc solutions for each of our client.

mkt4Q has evolved during the last years, merging strong evidence based roots with the most advanced market research tecniques, in order to provide our clients with the best possible knowledge.

Everything you needed to understand about your existent or potential consumers anywhere in the world but did not know who to ask!




  • Zeta Research has the exclusive rights of using a method to measure “sensitive” issues for clinical and market research in Italy.
    Click here to find out more regards..
  • Zeta Research is going to present new Scale-up methods at UN conference in Brasil. Exclusively rapresenting it for Italian market.
    Read more about Z-NSUM


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Qualitative market research provides an understanding of how or why things are as they are. Unlike quantitative research there are no fixed set of questions but, instead, a topic guide (or discussion guide) is used to explore various issues in-depth.

Quantitative research services provided by mkt4Q are: CATI, CAWI, CAPI and PAPI, click and discover them all!

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word cloud

H4W & Z-Intercept

H4W and Z-intercept are mkt4Q's innovative solutions that allows you to understand consumer's behaviour in everyday life.

H4W allows you to follow the consumer in his daily consumption habits/usage of a particular product and therefore helps to understand what is the role of this product in everyday life and what would be the possibility to purchase it in the future.
Z-Intercept is a method of data collection using the most powerful technique of research: in-person interview with visitors or customers regarding their experience with a product or service. Also referred to as exit interviews.

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sensory evalutation

Sensory evaluation

mkt4Q has broadened its market research techniques to reach its fundamental agents, investigating by means of scientific methods what consumers prefer and why, deepening the understanding of users' likes and dislikes. mkt4Q has developed its own range of empirical studies on consumers, both common consumers and panel groups of trained testers.

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Zeta Psycho-Bio-Lab is equipped by four high-resolution video-cameras synchronized for a 360° shot in an environment provided of unidirectional mirrors that allow a complete separation of the subject studied by the operator.

The valued subject is normally exposed to a series of stimuli that depend on the needs of the consigner and it is monitored by a series of physiological-psychological and behavioral parameters including the subject emotional asset.

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